Alternicq Partners with Pulpex to Bring Fibre Bottle Technology to India

  • Industry News
  • Oct 08,26
Alternicq has partnered exclusively with UK-based Pulpex to introduce pulp fibre bottle technology in India, expanding its packaging portfolio into renewable and sustainable formats.
Alternicq Partners with Pulpex to Bring Fibre Bottle Technology to India

Alternicq Limited, India’s largest rigid plastic packaging manufacturer, is expanding its packaging solutions portfolio with advanced pulp fibre bottle technology. Through an exclusive partnership with UK-based Pulpex, Alternicq will bring Pulpex’s pulp fibre bottle technology to India, adding a sustainable material capability to its existing rigid plastic packaging platform.

The development forms part of Alternicq’s transformation from a scale-led packaging supplier into a global one-stop solutions partner, offering solutions from design to delivery across formats, materials and geographies. The addition of pulp fibre bottle technology will enable the company to expand its sustainable packaging portfolio, offering customers a broader range of formats and materials while continuing to focus on innovation, design-to-delivery capabilities and deeper customer engagement.

Alternicq’s transformation rests on two pillars. First, the company is investing in a go-to-market capability designed to serve customers more deeply across categories, channels and markets, offering integrated solutions rather than individual products. Second, it is pursuing technology partnerships worldwide to provide customers in India and beyond with access to technologies across materials, formats, recycling and supply chain.

Pulp fibre bottles are food-grade and extend Alternicq’s capability platform into a renewable format. Pulpex bottles are made from sustainably sourced wood pulp and are designed to be recycled through normal household paper and card streams. The bottles use a sprayed-on inner barrier coating that does not need to be separated for recycling. The platform is engineered for compatibility with existing filling infrastructure and offers direct-to-shape decoration for applications across FMCG categories.

Thimmaiah NP, Managing Director & Chief Executive Officer, Alternicq, said, “We are building a one-stop packaging solutions business of global scale, investing in how we go to market, strengthening our capabilities from design to delivery, and partnering with the world’s leading technology innovators to bring the best solutions to our customers. Our ambition is simple: to provide every format, every material and every solution a customer needs, under one roof. By integrating innovative, sustainable materials and advanced packaging technologies into our rigid plastic packaging portfolio, we are expanding our capabilities to meet evolving customer needs across FMCG segments. Our partnership with Pulpex marks a significant step in this journey, bringing sustainable pulp fibre bottle technology to India and expanding the possibilities of what packaging can be.”

Alternicq has signed an exclusive agreement with Pulpex to bring its pulp fibre bottle technology to India. Under the agreement, both parties will jointly assess the market opportunity for Pulpex fibre bottles across the territory, including customer demand, priority categories, product and regulatory requirements, and site and equipment requirements for local manufacturing.

The partnership combines Pulpex’s fibre bottle technology with Alternicq’s manufacturing footprint, customer relationships and capabilities to develop sustainable packaging solutions for the Indian market.

Sandy Westwater, Chief Executive Officer, Pulpex, said, “Alternicq is exactly the manufacturing partner this technology needs. The significance of this announcement goes well beyond market entry. It brings together a UK technology platform that has moved from innovation to industrial reality and India’s leading packaging manufacturer, with the capability, the customers and the ambition to deliver renewable packaging at scale — making a material impact on our environment by reducing CO? emissions and, critically, removing plastic waste on land and in our oceans.

“Granting exclusivity for India, the GCC and the potential to expand the agreement to Australia, reflects our confidence in Alternicq’s capability and in the opportunity these markets represent. Together we are laying the foundation for fibre bottle production at scale in some of the most attractive packaging markets in the world,” he further added.

Scott Winston, Managing Director & Chief Science and Sustainability Officer, Pulpex, said, “India is one of the most important consumer markets in the world and a natural destination for the next phase of Pulpex’s growth. This partnership demonstrates the strength of our model. We have developed and industrialised a breakthrough packaging technology in the United Kingdom and are now deploying that capability through India’s leading packaging manufacturer, with exclusive rights across India, the GCC and potentially the Australian market as well.”

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