Fynd, a technology company providing AI-native unified commerce solutions, has entered manufacturing technology with the launch of Fynd Forge. The AI-enabled manufacturing execution system (MES) combines shop-floor execution with AI assistance and forecasting. Through its partnership with NeoLync, Forge is already managing end-to-end shop-floor operations at the electronics manufacturer’s facility in Tirupati, Andhra Pradesh.

At the facility, Forge operates across more than 100 stations and nearly 90 process stages, with 160 operators using the system concurrently each shift. It manages production from component receipt and assembly through testing, packing and dispatch. Multiple manufacturing programmes, covering different products and their respective assembly processes, testing requirements and quality controls, run on the same system.

Forge’s forecasting capabilities support forward planning across the development lifecycle. Its built-in AI assistant helps teams interpret and act on live production and quality data. Using plain-language requests, teams can identify stalled work orders, investigate emerging defect patterns, process supplier documents and build workflows. The assistant can also carry out tasks the user is authorised to perform, recording each action for teams to review.

“Manufacturing is a new business segment for Fynd and a significant step in our growth beyond retail. With Forge, we are extending our technology from how products are sold to how they are made. Our partnership with NeoLync has grounded this expansion in the realities of a working factory, where every component, production step, and quality decision matters. We are entering this sector with a system already running live manufacturing programmes, giving us a strong foundation to serve more manufacturers and build this business further,” said Farooq Adam, Founder, Fynd.

Forge controls how products move through production. It validates components, enforces quality checks and prevents units with unresolved quality issues from being shipped. Production, materials, quality and traceability share a common record, giving teams a connected view of how each product was built and tested.

The system connects directly to production machines and testing equipment, capturing information as manufacturing takes place. At NeoLync, integration with the existing system keeps material, inventory and production records aligned between the factory floor and enterprise operations, without replacing the company’s existing ERP.

“Running different manufacturing programmes on the same floor means managing distinct processes, tests and customer requirements. Forge brings these into one system while retaining the controls each programme needs. Our teams can track a unit’s production history, understand its quality status and know whether it is ready for the next stage,” said Harish Kumar, Head of Business Operations, NeoLync.

For Fynd, the launch establishes a manufacturing technology business grounded in live electronics production and extends its AI-native capabilities beyond retail into the operations where products are made.