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There is a good demand for stackers and reach trucks: Ajay Sureka

In May 2018, Elequip Tools Pvt Ltd, a major player in material handling industry in Eastern India, achieved another milestone when the company achieved yet again All-India Second Highest Sales award for INDEF products. The ceremony took place in Bentota (Sri Lanka) where Shekhar Bajaj, Chairman of Bajaj Group, shared his appreciation for Elequip for achieving this in the challenging Eastern zone. Along with this the mother company, Hercules Hoists Ltd has also honored us to successfully execute some of the highest value orders among all Authorised Business Partners of INDEF in India during 2017-18. Growing from strength to strength through efficient service and experience, we today stand strong as market leaders catering to many of India’s prestigious business houses and even abroad, says Ajay Sureka, Managing Director, Elequip Tools Pvt Ltd.
What are the improvements you had made recently?
Last financial year, we took many steps to improve efficiency. We made major investments in rearranging and organising the inventory at our factory making it more systematic and giving us stock update at any given time. We also organised sales training and motivation session for our marketing team helping the team improve how we handle customer situations and productivity.
We formed a dynamic service team to cater to customer's services in Eastern zone for INDEF, Kabelschlepp and CUMI products. 
Which are the brands that you are catering to currently?
At present, we are authorised partners with INDEF, Hercules Hoists Ltd, Giovenzana Italy, and Kabelschlepp Germany. We are currently holding talks with few material handling equipment manufacturers from USA and we are positive to bring those brands to India very soon. 
In addition, Elequip Tools manufactures EOT, HOT, Gantry-Goliath cranes, electric winches, goods lifts and travelling trolleys. We have also partnered with the best brands in the industry for providing a complete solution for material handling. 
How has the partnership with CUMI-LIFT benefited the company? 
We entered into a partnership with CUMI-LIFT brand, a subsidiary of Murugappa Group of Industries, two years ago. The company has been supporting us well to promote their products in Eastern India. With wide choice of models, configurations, product specifications in the product range, CUMI is today a significant player in the flourishing market of handling equipment. We are expanding the base of clientele in different parts of East India together. Most of the products are granted CE and GS certificates which add to the benefit.
CUMI offers manual/powered pallet truck, manual/reach/semi electric/fully electric operated stacker, lift tables, and battery/diesel/LPG operated forklift. The company also adds more products through continuous research and development. 


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