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Bosch Power Tools launches 'Bosch Matlab Cordless' campaign to offer users hands-on experience



Bosch Power Tools India, one of the leaders in the power tools segment launched experience zones under their campaign “Bosch Matlab Cordless” aimed to impart the hands-on experience of cordless power tools to tradesmen.

The company offers a complete range of power tools for construction, woodworking, and the metalworking industry, recently launched consumer experience zones across select channel partner outlets in India. 

The cordless range of power tools enable tradesmen and blue collar workers to work flexibly without the constraints of wires or cables without compromising on efficiency, power and offers additional benefits of safety and great ergonomics. 

Lithium-ion battery powered screwdriver, the Bosch Go, with push and go functionality is four times more convenient than the existing screwdrivers and one of Bosch’s innovative offerings in cordless. The range also includes cordless power drill drivers, high power impact wrenches, robust hammer drills, high-speed impact drills, ABR enabled impact drivers and flexible drill drivers and more.

The tools are designed to be as close to the shape and size of a manual design in order to help the Indian user leapfrog from manual effort to effortless working with minimal discomfort.

Panish PK, Regional Business Director-India & SAARC, Bosch Power Tools informed, “Cords limit the area of operation, resulting in constraints imposed by the length of wire and the accessibility to an electric receptacle. The idea behind the range of cordless offerings from Bosch power tools is to resolve the hindrances and inconveniences of wired tools faced by tradesmen and workers. With the new Bosch campaign, the company aims to transform the lives of thousands of tradesmen across the country who depend on their power tools for a livelihood.“

“India’s real estate and construction sector are undergoing a paradigm shift due to reformative and transformative projects undertaken by the government and private segments. We, at Bosch Power Tools India, believe that individuals should be empowered and equipped with state-of-the-art equipment because these are the men who create visions into reality at the operational level,” PK further added.

The cordless range of Bosch Power Tools is available for a demonstration and sales in the majority of channel partner outlets across India. Apart from these, the products are also available e-commerce platforms— Amazon and Flipkart. Bosch Power Tools cordless range will be available at dealer stores across India.

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