New Delhi

Shell Lubricants, the global market leader in lubricants, has recently launched a consolidated portfolio of its next-generation services for B2B sectors. The newly launched portfolio consolidates Shell’s lineup of solutions, including LubeAnalyst, LubeAdvisor, LubeChat, LubeCoach, MachineMax, LubeMaster, LubeMatch, Lube Management Programme and LubeExpert. 

The portfolio gives customers a comprehensive set of technologically advanced solutions to optimise performance across industry-wide value chains. With the NextGen B2B Services Portfolio, Shell continues upon its mission of creating industry-relevant, high-performance products for OEMs.           

Mansi Tripathy, Country Head, Shell Lubricants India said, “The Lubricants industry plays a key role in unlocking efficiency in the B2B industrial space, especially in infra sectors like construction and mining. By bringing together our B2B services under one portfolio, we are enhancing the agility with which customers address operational efficiency challenges and achieve business goals. These services will assist our partners augment their competitive advantage, now and in the future.”

The portfolio brings together three vital roles—monitoring and productivity, maintenance support, and real-time automation-enabled digital services, underscoring Shell’s role in India’s transition to industry 4.0.

Praveen Nagpal, Chief Technology Officer, Shell Lubricants India said, “Supporting our partners and customers in addressing critical operational and business issues has been one of our most important endeavours. Companies today are increasingly becoming aware of the criticality of predictive maintenance for long-term cost benefits. However, there was a lack of a one-stop destination which could fulfil all their requirements and ease maintenance processes for them. With the launch of our B2B services, we are providing innovative solutions which will equip our customers to make faster, better-informed decisions and drive efficient macro-operations.”

The launch event witnessed the participation of eminent industry players and focused on the value chain challenges of construction, mining, power, auto ancillary, manufacturing and fleet industries.