KUSAM-MECO has been one of the pioneers in the field of electronic digital test and measuring instruments. The company aims for a growth of about 25 per cent by adding new products and more customers. Chandmal Goliya, Director, Kusam Electrical Industries Ltd, believes the contribution of ELECRAMA is second to none in the growth of the company. At ELECRAMA 2020, KUSAM-MECO will launch many products designed to meet customer’s demands in government sectors, solar industries, etc. In this interview, Chandmal Goliya, who has more than 50 years experience in the field of electrical & electronic and test & measuring instruments, highlights of new trends in test & measuring instruments space and the company’s plans to tap these trends.
How do you cater to the industries?
KUSAM-MECO is a nearly four decades old company in the field of electronic digital test and measuring instruments. The company has the largest range of instruments covering high safety UL listed multimeters and clampmeters. Besides, KUSAM-MECO has CE compliant digital multimeters & clampmeters. Also included are a full range of insulation resistance testers from 50 volts DC output to 15000 volts DC output and measuring range upto 10 TeraOhms. We also have earth resistance testers, ELCB testers, environment testing instruments, water quality testing instruments, process calibrators, power transducers, DC transmitters, full range of gas detectors, etc. Our company has ISO Certificate for sales and after sales service. We are capable of servicing all the instruments sold by us. In fact, recently we serviced a digital multimeter which was sold to the customer over 22 years ago. Customer satisfaction is very important to us so as to get repeat customers. We also offer NABL traceable certificates for many of our products.
What is driving the demand for your products? Which end-user industries are major customers of your products & services?
Highest quality, reasonable price, backed by our after sales service gets us repeat customers. Due to our participation in various exhibitions across the country and sending informative bulletins to our customers, the demand for our products is increasing. Once a customer has used our product and experienced the superior quality of our product he becomes our permanent customer. End user industries include railways, telecommunication, electric utilities, cement, steel, chemical, pharmaceutical, electrical & electronic equipment manufacturing companies, educational, research labs, etc. In fact, anyone who uses electricity can have a requirement of some product or the other.
What are the key challenges and opportunities before the electrical and electronics industry in India?
Currently most products of the electronic industries are imported. A limited number of items, where imports are technically and commercially not feasible, are manufactured in India. Electronic components are largely manufactured in India wherever financially viable. More than half of the output of electronic products is by the SME sector, which are owner run, like one-man-shows. There is a lot of legislation in India which all companies, small or big, have to comply with. While big companies can employ many people to comply with the compliances of the legislation, a SME company cannot afford to employ many people to carry out the compliance process. As a result, the owner(s) have to do the compliances personally. This leaves very little time to the owner(s) to devout time to look after other aspects of business, such as research and development (R&D), production, quality control, finances, etc. There are unlimited opportunities in all fields provided the Government makes the laws simple, so that the entrepreneurs do not get entangled in them and can devout the time in productive work as in other countries like Taiwan, Japan, China, etc.
Electrification is increasing in general and in industries (like railways, automotive, etc) in particular. Against this background, what kind of new opportunities are you looking at in India?
With the increase in electricity generation, particularly in the solar and wind sector, our company has introduced many products related to these sectors. We have over 25 products which are currently used in the railway sector which can go up if they change their policy from buying goods on “L1” basis to “Q1” (quality) basis.
Moreover, the engineers in the railways and other government sectors must undergo training on use of new products so that they are better informed which product is to be purchased. In the automotive sector, we are looking at the opportunities of supplying charging equipment for electric vehicles (EVs).
What are some of the emerging trends in the electrical and electronics industry? How do you intend to tap these trends?
Customers demand more and more functions packed in a small device. Just as newer models of mobile phones have more and more features packed in the same size phone, electrical industry is also moving in the same direction. After bad experience with using poor cheap quality products and no after sales service available, customers are now becoming more & more quality conscious. Our company will strive to introduce only good quality products which will satisfy customers need.
How important is event like ELECRAMA for your company? What are your plans for the expo?
Our company has been participating in ELECRAMA exhibition since its inception. The contribution of this exhibition is second to none in the growth of our company. It gives a very big and broad exposure of our products & services. We have a reasonably big stall in the ELECRAMA 2020 and will display our latest range of test & measuring instruments.
Are you going to launch any new product/technology/application at the Elecrama 2020?
We will launch many new products designed to meet customer’s demands in government sectors, solar industries, etc. More details will be available at the launch of the product at the exhibition.
India aims to make manufacturing a $1 trillion sector by 2025. How important will be the role of electrical and electronics industry in achieving this target?
Although India aims to become a $ 1 trillion manufacturing economy, the road map is not clear. Only when the government has a definite policy for achieving the target and there is ease of doing business as in other countries, such dreams may be achievable.
What are your growth plans for the company?
Our company aims for a growth of about 25 per cent by adding new products in our range, and also adding more customers both in India as well as abroad.