New Delhi, August 22, 2013 - Marking 50 years of its presence in India, Schneider Electric, the global energy management expert, announced its new India brand campaign "50for50". Aimed at creating a powerful connect with Indians at large emphasising the need to save energy to ensure access to energy for all. The new campaign is focused on generating innovative and practical ideas that will kick-start an initial contribution of 50 million kWh of energy savings. While celebrating 50 years of Schneider Electric's presence in India the campaign effectively straddles a century as it encompasses a vision for coming India's energy needs in coming years.

Commenting on this initiative, Mr Anil Chaudhry, Country President, Schneider Electric India said, "It is a moment of immense pride for all of us, as we look back on the journey of Schneider Electric in India over the past five decades. A journey of a thousand miles begins with one small step. This step was taken way back in 1963, when Merlin & Gerin entered into a joint venture with Tata Sons and Voltas Limited to form Tata-Merlin and Gerin Limited."

Adding to this, Mr Anil Chaudhry also mentioned that "India is one of the most important markets for Schneider Electric globally and we have had an increasingly active presence in the country both in terms of contributing to infrastructural growth as well as strong CSR (Corporate Social Responsibility) initiatives. Despite the significant social and economic initiatives that make India a global powerhouse today, the demand and supply gap for energy is a cause for serious concern. There is no better time to be initiating this nation building campaign. We are a young country, full of opportunity and the drive to achieve our full potential. The need for automation, reliability, security and energy efficiency will continue to grow exponentially in the coming years. As leading energy management experts, Schneider Electric is fully committed to making energy safe, reliable, efficient, productive and green."

Aimed at making Schneider Electric a household name in India, "50for50" will be an integrated campaign ( print, outdoor, digital, social media, television and out-of-home), reaching out to millions of Indian households and industry encouraging them to save energy. The campaign is centred around an innovative and interactive website www.schneider-electric.com/50for50/in which encourages and stimulates people to join the movement.