To be able to consolidate its position in Pune, Eicher showcased its latest range of products at a media meet held on August 9 and also announced the appointment of a new dealer. The new products included the popular skyline bus Eicher 20.15, the first ever 14T truck in India-Eicher 11.14 and the toughest tipper in its segment, the Terra 25. "Eicher today has transformed itself into a complete CV manufacturer with a wide product range from 5T to 40T GVW trucks and 15 to 65-seater buses," said G Sekar, Senior Vice President - Sales and Marketing, VE Commercial Vehicles Limited.

"Pune has been a key market for Eicher which has shown consistent growth in volume and market share. The market share in 15-40-seater buses is 35 per cent while the LMD trucks are gaining popularity on the basis of strong performance in the 12-13T segments by the flagship brand Eicher 11.10. The current market share in Pune for LMD trucks is 20 per cent. Meanwhile, the VE Series HD trucks have been introduced in the market recently and are gaining good customer acceptance. All Eicher trucks in the heavy duty VE Series carry the inherent advantages accrued from the dual parentage of Volvo and Eicher. Volvo's technology prowess, quality systems and advanced production processes are intrinsic to the design and manufacturing of these products and so is the fuel efficiency edge that Eicher continues to champion," he added.

Elaborating about the product line of Eicher, Sekar said that the skyline buses are available in the 12T and 15T platforms. Already established itself as a contemporary design vehicle in 16 to 40-seater categories, this new product is intended to redefine the way medium and heavy duty buses are perceived with their unmatched features and benefits of style, comfort and fuel efficiency. "These buses with their contemporary styling and optimised passenger comfort are poised to shift preference from customised bus fabrication to 'fully built ready to use' heavy buses in the country. The year 2012 has seen a steady growth for the bus industry in Pune and Eicher, apart from consolidating its position as a market leader in the school and staff bus segments, has also started to get inroads into the package bus and route permit market," he said.

Meanwhile, Eicher announced the appointment of Talwar Auto as its new dealer in Pune. The Talwar Auto Group (TAG) has been associated with the Eicher brand from the very beginning and in the past 26 years has helped strengthen Eicher's position in key markets. It has been receiving the 'Highest Selling Dealer Award' from Eicher consistently for the last 18 years and has also been declared as the 'All India Best Commercial Vehicle Dealer' across all brands by FADA at the Automobile Dealers Excellence Award by CNBC-18. Talwar Auto will set up three outlets in Pune located at Tatawade, Akurdi and Chakan of which Tatawade and Akurdi would be sales and service outlets and Chakan would be a an exclusive workshop. With Talwar Auto coming into Pune, Eicher's total touch points in Pune would go up to eight.