OPTEL Group, a global provider of traceability systems for the pharmaceutical and medical device industries, announced today that it is expanding its traceability offering through the acquisition of Verify Brand.

 

Strategically, this acquisition allows OPTEL to not only complete its traceability offering and provide end-to-end solutions, but also expand its portfolio to cater to a wide range of diverse industries. "Our plan is to optimise supply chains to increase our customers' performance while at the same time building a sustainable economy in the long term," states Louis Roy, President of OPTEL GROUP. "This acquisition allows us to quickly attain a crucial part of that goal, which is to connect the supply chain," adds Roy.

 

This acquisition combines OPTEL's experience in deploying characterisation and data-capturing solutions in industrial environments with Verify Brand's proven data management and analytics expertise, which complements OPTEL's offering perfectly. The addition of Verify Brand's L4/5 serialisation capabilities to the OPTEL solution set enables the connectivity required for pharma companies to implement 'Track and Trace' across the entire supply chain (L1 to L5). 

 

OPTEL has always used artificial intelligence in its automated solutions. This capability can now be used to automatically analyse the big data that is generated throughout the supply chain and allow customers transition into the fourth industrial revolution or the digitisation of manufacturing.  OPTEL's solutions will provide ultimate business intelligence to optimise processes and build greater proximity to suppliers and customers.

 

"With increased global regulations and consumer demand for greater transparency, brands need solutions that deliver true end-to-end supply chain visibility, Combining our mature, flexible serialization platform with OPTEL's Track & Trace capabilities will open up access to the data, analytics and reports that brands need to finally enable this level of visibility." said Verify Brand CEO, Michael Howe.