New Delhi

Goodyear India has recently launched two new products—Assurance DuraPlus 2 and Wrangler AT SilentTrac targeted at new car and SUV range for the Indian market.

Assurance Duraplus 2 is designed for small-to-mid-sized passenger cars to further meet the upgraded needs of value-conscious consumers, Wrangler AT SilentTrac is tailored for confident SUV drivers with a strong desire for adventure and the freedom to explore with full control over the wheels.

Rajeev Anand, Chairman & MD, Goodyear India stated, “As a pioneer in tyre technology, Goodyear has always been at the forefront of innovation, and continues to push itself to offer a wide portfolio of new offerings that cater to different market segments. We constantly challenge ourselves to develop better products and empower our consumers with a superior driving experience”

Assurance Duraplus 2 features a strengthened TredLife technology that is optimised for longer mileage with durability and quiet performance. The latest innovation introduces an upgraded DuraWall Technology that withstands rugged off-road use by resisting cuts and tears, allowing versatility for drivers to go off-road at a moment’s notice. The improved rigid shoulder blocks and optimised tread pattern design deliver outstanding strength and reduced road noise for a quieter ride, while also resulting in excellent mileage and on and off-road performance.

PK Walia, VP-Consumer Business, Goodyear India, said, “We are excited to release our latest innovations in the Indian market in order to carter to the evolving consumer needs. Both Assurance Duraplus 2 and Wrangler AT SilentTrac outperform their predecessors and we are confident that these new products will empower our consumers to go further. They offer superior benefits to our consumers and provide safe and better a quality driving experience.”

Goodyear Assurance DuraPlus 2 is available in 13 to 15 inch rim diameters while Wrangler AT SilentTrac is available in 15 to 17 inch rim diameters.