Mumbai, September 24, 2018

 

Alliance Tire Group (ATG) is banking on rise in mechanisation of farms to drive demand for its tractor tyres in India. “Alliance TracPRO tyres, from the house of ATG are fast moving towards becoming the tyres of choice of tractor owners across India.  The success of TracPRO rear and front tractor tyres can be attributed to its specific design which have been made keeping in mind the Indian farmer’s needs and Indian agricultural conditions,” said the company in a press release.

 

The automation and mechanisation of farms has seen a huge rise in the last few years and has been responsible for increasing yield across the country. Tractors constitute for over 80 per cent of the total number of agricultural equipment sold in India. With more than 600,000 tractors being sold in 2017, there is an increased demand for ‘India’ specific tyres. 

 

 In less than two years of its launch, Alliance TracPro tyres have found traction within the Indian tractor sector due to its incredible performance in the field as well as on the road. “With the superior performance of TracPRO tyres we are sure to address the unique needs of the Indian market where tractors are often used on the road almost as much as in the fields. Our decades of expertise in the international markets and insights about the domestic market have given us the understanding to develop technologically superior tyres in the category,” said Angelo Noronha, President – Asia Pacific and Middle East and Africa. 

 

With the ATG network of 300 super dealers in more than 20 states in India, TracPRO tyres are now readily available to meet the growing needs of the Indian agricultural sector.

 

ATG specialises in the design, development, manufacturing and marketing of agriculture, forestry, construction, industrial, earthmoving, mining and port tyres under Alliance, Galaxy and Primex brands.