Nuuk partners EPACK Durable to scale appliance manufacturing in India

Home
Industry News
Nuuk partners EPACK Durable to scale appliance manufacturing in India

Nuuk partners EPACK Durable to scale appliance manufacturing in India

Industry News
Oct 07,26

Nuuk has partnered with EPACK Durable to manufacture air circulator fans and air fryers, strengthening its Make-in-India appliance strategy.

Nuuk partners EPACK Durable to scale appliance manufacturing in India

New Delhi

Nuuk has partnered with EPACK Durable Limited to manufacture select small domestic appliances in India, including air circulator fans and air fryers, as the home appliance brand expands its local manufacturing capabilities. The partnership brings together Nuuk’s design-led product development approach with EPACK Durable’s manufacturing capabilities in the small domestic appliances segment. It is also expected to strengthen EPACK Durable’s SDA portfolio and expand its engagement with emerging consumer appliance brands.

For Nuuk, the collaboration forms part of a broader strategy to deepen manufacturing capabilities across its appliance portfolio through specialised production partners. The company said the approach would allow it to combine product design and consumer insights with manufacturing scale as it expands in the Indian market.

Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, said, “We are building a new-age consumer appliances brand where insightful design, everyday functionality and performance come together to solve real consumer needs. As we scale this vision, the strength of our manufacturing ecosystem becomes equally important. Our partnership with EPACK Durable brings together our product and design orientation with deep manufacturing capabilities in the small domestic appliances category. It allows us to build with greater depth and scale while staying focused on the quality and functionality that we want every Nuuk product to stand for. As we grow, we look forward to strengthening our commitment to making in India and for India.”

For EPACK Durable, the agreement adds to its presence in the small domestic appliances segment and broadens its customer base among emerging appliance companies.

Ajay DD Singhania, Managing Director and Chief Executive Officer, EPACK Durable Limited, added, “We are pleased to partner with Nuuk and support the brand with our manufacturing capabilities across the consumer appliances segment. As an ODM, our focus remains on building long-term relationships with brands by combining manufacturing scale, product capabilities and execution strength. We look forward to expanding our engagement with Nuuk and supporting its growth across the consumer appliances market.”

EPACK Durable’s manufacturing portfolio spans room air conditioners, small domestic appliances, large domestic appliances and components. The company operates manufacturing facilities in Dehradun, Bhiwadi and Sri City and serves Indian and international consumer durable brands.

The partnership is also expected to provide both companies with scope to explore additional opportunities across India’s consumer appliances market as demand for locally manufactured, design-led products continues to expand.

Founded in 2024, Nuuk is a direct-to-consumer home appliance brand with products spanning food preparation, garment care, vacuum cleaners and cooling appliances. Its portfolio includes the H?LO 3D air circulator and BR?SK air fryer. The company has positioned its product strategy around design, functionality and performance, while increasingly building manufacturing partnerships in India.

EPACK Durable is an original design manufacturer of living appliances in India, with capabilities across room air conditioners, small and large domestic appliances and components.