Mahindra Logistics Ltd. (MLL), one of
India's leading third-party logistics (3PL) solutions providers, recently signed
an MoU with 1Bridge, a Bengaluru-based social enterprise and one of India’s
largest village commerce networks, to work together on last-mile delivery &
distribution of products in rural India.
While Mahindra Logistics specialises in
supply chain management and serves customers across various industries
including consumer goods and e-commerce across India, 1Bridge is a bridge that
connects the supply side of the value chain, i.e., industry stakeholders within
the consumer goods, e-commerce, fintech, etc. to the demand side of the chain –
i.e., the rural consumer at the village level through its village entrepreneurs
and a technology platform.
Signing this significant partnership with
1Bridge, Rampraveen Swaminathan, MD & CEO, Mahindra Logistics, said, “This
collaboration will complement MLL’s logistical expertise, pan-India network and
a wide customer base with 1Bridge’s deep presence across villages in rural
India through its network of local business associates and district-level
stations. We look forward to working collaboratively towards a strengthened
supply chain network in rural India.”
Madan Padaki, CEO, 1Bridge, said “We are
delighted to partner with a leader like Mahindra Logistics, as this will enable
a start-up like us to learn faster and deliver better consumer experience to
the village consumers.”
So far, 1Bridge has its operations spread
across 6000+ villages across 65 districts in 6 states in India, viz. Karnataka,
Maharashtra, Telangana, Andhra Pradesh Tamil Nadu and Odisha. Through its
strong village network of 6,000+ local entrepreneurs, known as 1Bridge
Advisors, who advise and execute various transactions like product origination,
digital services and local deliveries to their local communities - 1Bridge has
enabled 25M+ deliveries to the doorsteps of local consumers and over 5M+
digital transactions. This model has also substantially facilitated rural
employment & income generation resulting in substantial earnings for these
local entrepreneurs.
To begin this partnership, MahindraLogistics and 1Bridge have begun pilot projects in Karnataka, Maharashtra &
Tamil Nadu on deliveries of consumer/home appliances and groceries. Over the
next 3 years, the partners intend to build an efficient last-mile delivery
capability covering over 100,000 villages in India.
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